In July 2012, Neil Clark Warren came out of retirement to become chief executive officer.
Starting in January 2017, e Harmony users could see why they are considered compatible with a feature called "The Two Of You Together".
They will be able to see the matches who score at an advanced level of compatibility and also why.
In 2007, e Harmony stated since the site's launch, they had rejected about a million people who applied to use the service.
The author hypothesizes that, since e Harmony's questionnaire and high cost of membership deter people who are interested in casual dating, e Harmony's members are more likely to be interested in a long-term relationship.
In 2018, the Advertising Standards Authority stated that an e Harmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading.