The double-standard has shrunk, although it still exists as far as degree of social "penalty". Society is not best defined as college freshmen, sorry.
And it's not that since Sex & The City that there's been more cushion for women, but also, beyond college, it never really was looked upon as Good for guys.
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A second 2013 study, published in the , looked for the double standard using a different methodology. For us guys, it indirectly affects us, because it hinders us from having things carefree, whether we're motivated to jump in the sack or not.
For the past 23 years, Susan Sprecher of Illinois State University and her colleagues have been giving the same survey to students enrolled in a human sexuality course at a Midwestern university, asking them how acceptable they find sexual intercourse for men and women across five different relationship contexts: first date; casual dating (together less than one month); serious dating (together for about a year); long-term/pre-engaged; and engaged. A double standard for “hooking up”: How far have we come toward gender equality? doi:10.1007/s10508-013-0145-6 Have a casual sex story to share with the world? Follow me on Twitter @Dr Zhana for daily updates on the latest in sex research, check out my website for more information about me, or sign up for my monthly newsletter to stay up up to date with all my sex research- and sex education- related activities. However, an independent woman can keep her rolls in the hay on the down-low.